top of page

Safariline, Ltd. Privacy Policy

Effective Date: December 1st, 2022
Safariline, Ltd (“Safariline” or “we” or “us”) values your privacy and handles your information with
care and pursuant to applicable laws. Our privacy policy is designed to give you peace of mind and
confidence about the information we collect, how and why we collect it, and when it is used. In
summary, the only personal data collected is the minimum necessary for the purpose of the booking
process. No data will be shared or sold commercially.

This Privacy Policy addresses personal information that we collect, use, and share through our
website,, mobile application, and other products and services (collectively, the
“Services”), the security procedures in place to protect against the misuse of your information, and the
choices which are available to you regarding the use of your data. By using the Services, you are
knowingly and willingly agreeing to be bound by this Privacy Policy.

We reserve the right to change this Privacy Policy from time to time at our sole discretion by posting
the revised Privacy Policy on this webpage and without sending a notice to you, so you should review
this Privacy Policy periodically. The effective date of this Privacy Policy and any revisions or
changes thereto may be found on this webpage, in the upper left-hand corner of the policy. This
Privacy Policy is not a contract and does not create any contractual rights or obligations on us.


We collect information from you at various points through our Services. We will only share this
information with our affiliates, co-branded partners, and service providers and vendors contracted to
do business on our behalf or in connection with the Services. When you request and/or authorize
certain services, we will use and share your personal information as necessary to provide these
services to you. We will share your information in accordance with the Privacy Policy in effect at the
time your information is collected.

When you make an inquiry with via our website, on the telephone, or in person, we collect
information from you including full name, email address, telephone number, and details about the
safari you wish to go on. We need this information to process a quotation and/or booking for you.
We will not subscribe you to our email newsletters unless you specifically opt in. During the inquiry
process your name may be shared with suppliers to hold rooms.

When you sign up to receive our email newsletter via our website, by attending trade shows we are
exhibiting at, we ask for personal information such as your name, e-mail address, and phone number
(optional). By doing this, you allow us to provide you with the most relevant email newsletter. You
can unsubscribe from our email newsletters at any time using the unsubscribe link or by contacting
Safariline directly. We will not share this data with any third parties.

When you book with Safariline We collect the information you provide directly to us. you will need to
complete a tour registration & Health/Events form. These forms collect information on you, and
any others traveling on your booking, including, but not limited to:

Full name, email, address, telephone number, nationality, and government identification such as
passport details, insurance policy, dietary restrictions, physical limitations, wedding anniversary,
birthdate, emergency contact details, payment information other personal information.

This information is necessary to provide you with a customized travel service.

Information You Provide to Us
We may collect information from you offline, such as when you speak on the phone with one of our
agents or interact or transact with us in person at an event, trade show, or during one of our trips. We
may need to disclose some of your information to our partners including hotels, lodges, and ground
handlers. We only pass on information that is required to fulfill the booking and make sure your
safari runs smoothly.

We do not store financially sensitive information such as credit card numbers, bank details, or
security numbers. This information is securely stored and will never be sold to third parties.


We collect and use two types of information: personal information you directly provide to us, and
information you indirectly provide to us when you access and interact with our Services.

Information Collected Through Our Services
When you access or use our Services or transact business with us, we automatically collect
information about you, including:

Usage Information. Information about your use of the Services, such as the date and time the app
on your device accesses our servers.

  • Transactional Information. Information about the transaction, such as reservation details,

the purchase price, and date and location of the transaction.

  • Log Information. Information related to your access to and use of the Services, including

the type of browser you use, app version, access times, pages viewed, your IP address, and
the page you visited before navigating to our Services.

  •  Device Information. Information about the computer or mobile device you use to access

our Services, including the hardware model, operating system and version, unique device
identifiers, Media Access Control (MAC) address, screen resolution, language, and mobile
network information. We use this information to ensure that our Services function properly.

  •  Location Information. The approximate location of your device from your IP address.

Cookies & Similar Tracking Technologies
Safariline does no data mining on our site currently. Third parties used for our services such as service providers
may use different technologies to collect information, including cookies and web beacons.

Cookies are small data files stored on your hard drive or in device memory that we may use for
security purposes, to facilitate navigation, to display information more effectively, and to personalize
your experience. We also gather statistical information about use of our Services to continually
improve their design and functionality, understand how they are used, and assist us with resolving
questions about them. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic
images that may be used in our Services or emails to help deliver cookies, count visits, track your
actions on our Services and communications, compile statistics about the use and response rates of
our Services and communications, and understand usage and campaign effectiveness. For more
information about cookies and how to disable them, see ‘Your Choices’ below.

We may use your data to personalize and improve our digital marketing campaigns.

Information We Collect from Other Sources

We may also obtain information about you from other sources. For example, we collect information
about you from third parties, including from address and email address services as well as through
participation in co-op marketing platforms.


We may, subject to applicable law, use any of the information we collect from you:
to fulfill or meet the reason you provided the information and perform our services—e.g., respond
to your inquiries; process and fulfill your requests and transactions (such as processing your
payment, personalize your experience, provide you with documents needed for your trip, and
communication with you about your trip); provide you with customer service; send you
administrative information (such as changes to our terms, conditions, and policies) and technical
notices, updates, security alerts, and support and administrative messages; and allow you to share
content from the Services via our share feature.

  • To provide you with marketing materials—e.g., send you marketing communications about

products, services, and events offered by us and our affiliates, and provide news and
information we think will be of interest to you (refer to ‘Your Choices’ below for information
about how to opt out of these communications at any time);

  •  to provide you with personalized services—e.g., personalize your use of our Services, such

as providing you with content and offers we believe may be of interest to you.

  •  to accomplish our business purposes

    • for research and data analysis, e.g., to develop and improve the efficiency of our

    • to perform auditing functions, to verify that our internal processes function as
      intended and are compliant with legal, regulatory, or contractual requirements.

    • for fraud and security monitoring and prevention, e.g., to detect and prevent
      cyberattacks or attempts to commit identity theft.

    • for debugging to identify and repair errors that impair existing intended functionality.

    • for providing customer support, e.g., to investigate and address customer concerns
      and monitor and improve our responses and customer service.

    • for developing new products and services.

    • for identifying usage trends, e.g., understanding which parts of the Services are of
      most interest to users.

    •  for determining the effectiveness of our promotional campaigns and auditing your
      interactions with our online ads, including by counting ad impressions and verifying
      positioning and quality of ad impressions, so that we can adapt our campaigns to the
      needs and interests of our users.

    •  for protection of the rights, property and safety of us, our customers, or others, as
      necessary or appropriate.

    • for responding to governmental authorities, including law enforcement requests, and
      as required by applicable law, court order, or regulations.

    • for certain limited internal uses, provided the personal information is not disclosed to

    • another third party and is not used to build a profile about you or otherwise alter
      your experience outside the current interaction; and

    • for operating and expanding our business activities as described to you when
      collecting your personal information or subsequently agreed to by you.​

We may, subject to applicable law or your consent when required, share information with:

  • our parent, affiliates, and subsidiaries (including African Exclusive / Journeylines) in an

effort to bring improved products and services across our family of products and services,
when permissible under relevant laws and regulations.

  • vendors, service providers, and consultants that perform services for us such as marketing

and market research, promotions management, data analysis, payment processing, customer
service, mail/email delivery, auditing, and other services.

  •  any co-branded partners booking partners, travel agents, tour and meal service providers,

and others involved in your booking and accommodations.

  •  governmental authorities or other entities as required by law or regulation.

  • other users of the Services, if you post content in a publicly accessible area of the Services,

such as when you submit information, photos/videos, or other content that may be viewed
by other users of the Services or the general public, or when you send a message through the
Services; and

  • others authorized by you to receive the information.

We may allow third parties to provide analytics services and serve advertisements on our behalf
across the web and in mobile applications. These entities may use cookies, web beacons, device
identifiers and other technologies to collect information about your use of the Services and other
websites and applications, including your IP address, web browser, mobile network information,
pages viewed, time spent on pages or in apps, links clicked, and conversion information. They may
also use these technologies, along with information they collect about your online activity, to
recognize you across the devices you use, such as a mobile phone and a laptop. This information
may be used by us and others to, among other things, analyze and track data, determine the
popularity of certain content, deliver advertising and content targeted to your interests on our
Services and other websites, and better understand your online activity.

The Services may offer social sharing features (such as a button allowing you to “tweet” a link to
one of our videos through your Twitter account) and other integrated tools, which let you share
actions you take on our Services with other media, and vice versa. Your use of such features enables
the sharing of information with your friends or the public, depending on the settings you establish
with the entity that provides the social sharing feature. For more information about the purpose and
scope of data collection and processing in connection with social sharing features, please visit the
privacy policies of the entities that provide these features.

We process personal information about minors to provide products and services when they are
guests on one of our trips, but do not seek to collect personal information about minors for any other
purpose. Our Services are not targeted at, nor do we knowingly collect personal information from,
children under the age of 18. If we have reason to believe that information is being provided by a
person under the age of 18, we will not collect the information. If you believe that we have collected
information from a person under 18, please contact us at


Safariline, is based in the United States, and we process and store information in the United States.
Therefore, we and our service providers may transfer your information to, or store or access it in,
jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction
You have certain choices about the information we collect, use or share. To exercise any of your
rights described below, please email us or send us a letter at any time at the address provided at the
end of this notice (see “Contact Us”).

  • You may see what data we have about you, if any.

  • You may change or correct any data we have about you.

  • You may instruct us to delete any data we have about you that is not required for the purposes described in this notice

  • You may express any concern you have about our use of your data.

  • You may opt out of receiving promotional emails from Safariline by following the
    instructions in those emails. If you opt out, we may still send you non-promotional emails,
    such as those about your account or our ongoing business relations. If you prefer that we
    discontinue sharing your personal information on a going-forward basis with our marketing
    partners and/or with our affiliated companies for their direct marketing purposes, you may contact us at.

Applicable laws may give you additional rights that are not described in this Privacy Policy.


Data security is of the utmost importance to us and we are committed to ensuring the information we collect from you is secure. All the information you give us is protected by a secure server. The secure server software SSL (Secure Socket Layers) encrypts all information you enter before it is sent to us. The information is only de-encrypted when it reaches our server. We also have a Firewall (security software) in place to protect our internal information from the Internet.


All information is kept securely and can only be accessed by the employees of Safariline.
We are committed to keeping your personal information secure. We have implemented
commercially appropriate technical, administrative, and physical procedures and information
security policies to safeguard your information from loss, misuse, or alteration. We limit access to personal information to individuals who have a business need consistent with the reason the
information was provided. Wherever possible, we require our third-party service providers to protect your information in accordance with our information security policies.
We use no encryption (data scrambling) on certain portions of our website and mobile application but use encryption on portions where you are transmitting sensitive information as described above. When you are on any website that asks you for confidential or personal information, you should check to see if the information being transmitted is encrypted to increase the security of your information. Keep in mind that there is no such thing as perfect security. While we use encryption to protect sensitive information transmitted online, we also have processes and procedures designed to protect your information offline. Our policy is to grant access to only those employees who need the information to perform a specific job (for example, billing or customer service). The computers/servers in which we store personally identifiable information are kept in an environment that uses various administrative, physical, and technical security measures. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a username and/or password for access to certain parts of the Services, you are responsible for keeping this user name and/or password confidential. We ask you not to share your username and/or password with anyone. We urge you to be careful about giving out personal or private information in public areas of the Services. The information you share in public areas may be viewed by any user of the Services.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted online. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures implemented in the Services. If you make a purchase through our website or mobile application, we may collect contact information (such as name, physical address, email address, and phone number) in connection with your purchase. However, we do not process any underlying payment facilitated by our website or mobile application; rather, payment is processed by our payment partners. Credit card information that you input to consummate a transaction is encrypted using SSL technology. Only our payment partners may be given access to the full credit card number that you provide. We do not have access to your full credit card number, although we may access or store the last four digits of the credit card number for record-keeping purposes. Data handled by our payment partners is subject to that payment partner's terms and privacy policy.

Contact Us

If you want to change the consents you have given, you can do this at any time by contacting us
directly at either of the following:

By email to:

By post to:  Safariline, Ltd

13 Sidlaw Hills Drive,

Bella Vista, AR 72715

or by phone: 1(630) 466-0301

We will endeavor to update your record as soon as we possibly can. Of course, if you tell us that you
do not wish to receive marketing, you may still receive transactional and service-based
communications confirming and servicing any bookings you make with us.

bottom of page